Brand Design: Choobim (2025)

Figma, ProCreate, Adobe Illustrator, Adobe InDesign

Brand Design

Choobim is a customizable bibimbap restaurant inspired by Korea’s honbap (eating alone) culture and the global trend of personalized dining. I developed the full brand identity—from the wordmark and symbol to packaging, app design, and interior aesthetics—focused on being quick, affordable, customizable, and comforting. With the tagline “Choose Your Bowl of Comfort,” Choobim combines warm hospitality, modern convenience, and a social mission of hiring elderly staff to create a dining experience that feels like home.

Had 10 minute final presentation for the class and the guest speaker.